Uganda
1
The Issue
Following the launch of its new Explore Uganda tourism brand, Uganda sought to build international media visibility by positioning the Pearl of Africa as one of the world’s leading destinations to experience primates in the wild.
2
The Approach
Witnessing primates, and particularly the mountain gorilla, in person is a 'bucket list' moment. Nothing can beat that first-hand experience. We curated immersive, on-the-ground experiences for leading journalists, allowing them to witness and capture these moments first-hand, and translate that authenticity into compelling global storytelling.
3