Uganda
1
The Issue
We were contracted by the Uganda Tourism Board to develop and launch a new destination marketing brand that would refresh the country’s image and position Uganda as a vibrant, diverse, and must-visit destination in Africa.
2
The Approach
We designed a cost-efficient toolkit covering six key phases: brand identity creation, website development, social media management, media production, press trips, and a high-impact launch event. Working closely with the Tourism Board, we ensured the new brand captured Uganda’s rich natural beauty, cultural depth, and adventure appeal.
3
The Outcome
The launch was highly successful, generating strong visibility and renewed excitement for Uganda across global travel markets. Following the rollout, we continue to support the Uganda Tourism Board as they bring the new brand vision to life and strengthen the country’s global tourism presence
