Dubai
1
The Issue
We were contracted to create and run a pavilion for Gabon during Expo 2020 Dubai.
2
The Approach
We worked with the Government to stage their national pavilion. This involved not only designing and running it but staging a powerful programme of events supported by media magnification throughout the conference to show thought leadership and news value.
3
The Outcome
The Gabon pavilion won the Silver award for Theme interpretation at the Expo and more than a quarter of a million people visited the site, turning it into a powerful promoter of the objectives, character and investment opportunities in the country.
