UK internet users unknowingly give tech and AI firms £194,000 in commercial value over their lifetimes
British internet users may generate up to £194,000 in commercial value for major technology and artificial intelligence companies over their digital lifetimes, according to an analysis cited by The Independent.
The research by Web3 Foundation examined the digital traces people leave behind, including search queries, clicks, location signals, online purchases, messages, uploaded images and social media posts. This data is collected and monetised through targeted advertising and is increasingly used to build and train AI systems.
The figure is an estimate of inflation-adjusted commercial value, not a direct cash contribution by each user or money that users are entitled to receive. The report also estimates that major technology companies can earn up to £1,000 annually from a single internet user.
The findings raise questions about data privacy, transparency and who benefits from the data used to power the digital economy. As AI continues to expand, the Web3 Foundation argues for a more user-led internet, with greater clarity about how personal information is collected, used and commercially valued.
Originally Published by The Independent
