Sierra Leone
1
The Issue
We were contracted by the Government of Sierra Leone to raise awareness of the efforts being undertaken within the country to improve the education of its youth.
2
The Approach
We implemented our standard methodology and pushed the story to global media. The result was some of the most prestigious global media, including The Economist and New York Times, coming to write on the story. This was supported by other activations, including an event in the United Kingdom’s House of Lords.
3
The Outcome
The result was a shift in narrative for Sierra Leone. A country primarily known for its history of civil unrest, now began being discussed in a more positive light, positioning it to be defined by its future and not its past.
